Terrestrial dramas have long been established as widely recognized TV programs, produced and broadcast through major network broadcasting stations. In contrast, online services are digitally distributed streaming platforms, with global streaming giants, Watcha, and Wavve being representative examples. As media consumption habits evolve, competition between terrestrial dramas and OTT services has become fierce. Consequently, each platform is producing original productions and employing adaptive strategies to strengthen its competitiveness.
Differentiation Strategies of Terrestrial Dramas
Terrestrial broadcast series focus on providing content with high mass appeal while maintaining traditional storytelling methods. In particular, they actively highlight celebrity performers to increase viewer engagement and produce narratives that resonate with a wide range of age groups, thereby securing a consistent fanbase. Additionally, leveraging their historical credibility and brand trust, they continue to deliver time-tested formulas, ensuring consistent success. This allows audiences to find more ways to engage with long-standing formats through various mediums.
Differentiation Strategies of OTT Services
OTT providers are expanding their influence by employing strategies distinct from network-based television. Firstly, they actively incorporate unconventional narratives and experimental formats, prioritizing creative risk-taking and artistry over mainstream success. Secondly, they curate personalized selections that aligns with individual tastes, targeting specialized demographics. Lastly, they focus on producing globally accessible media aimed at the worldwide audience, allowing them to attract subscribers not only in their home country but also internationally. Through these strategies, OTT services are strengthening their competitiveness in ways different from conventional TV networks.
Competition and Collaboration Between Platforms
As major TV networks increasingly penetrate the digital entertainment industry, competition has become fierce. For instance, KBS and a long-established broadcaster operate their own streaming platforms, 'KBSon' and 'MBC Digital', respectively, making available their existing TV shows on internet-based distribution channels. This initiative helps sustain the relevance of traditional broadcasting platforms while engaging modern audiences. Meanwhile, the emergence of competing streaming networks is shifting audience preferences towards more on-demand entertainment.
Conversely, OTT services are also solidifying their influence by working alongside legacy content producers. A leading global streaming giant has gained a global following with click here Hallyu series like the breakout survival thriller and the supernatural dystopian sensation, leveraging the storytelling expertise of Korean TV networks. This collaboration helps both parties complement each other’s strengths, fostering a diverse storytelling landscape. As a result, the lines between terrestrial and digital platforms continue to blur.
Ultimately, legacy TV series and streaming platforms are both rivaling each other and finding common ground through their respective market tactics. Terrestrial dramas maintain established storytelling and mass appeal, whereas OTT services provide bold and cross-border content. As collaboration and merging between these platforms continue to grow, audiences can expect a richer and enhanced content environment in the future.